Updated: Jul 22

Oh the daunting task of deciding what name to choose for your business & website domain. Maybe your company name is really long like.....

Supercalifragilisticexpialidocious Custom Cakes!

Well then your business gmail email would be..... Yowzer!

Yes a spoonful of sugar helps the medicine go down, but with a long domain name it makes your website traffic go down. No bueno! Take Google for instance. It's short, simple and easy to remember.

Just for fun: Origin of the word Google or Googol.

"The term google itself is a creative spelling of googol, a number equal to 10 to the 100th power, or more colloquially, an unfathomable number. Googol was coined in the 1930s and is attributed to the nine-year-old nephew of American mathematician Edward Kasner." (source here from )

Why do I bring this up? Well when choosing your company name and your domain name, think of Google. Keeping it short, unique, simple and most importantly easy to remember!

Take Your Industry, location & Competitors Into Consideration

Always do your research! If you are in construction or the beauty industry odds are there are thousands of the same businesses in your area not to mention the entire USA. So google "construction companies" near me or "salons near me", see what comes up and find some inspiration on how to make your name stand out from the rest.

For instance if your business is located in Houston, Texas, you can consider adding your business name + Houston. As example.... Houston Home Builders. Now your website domain already has SEO working for you. It states the location and area you serve, the niche your are in, home building. All three words are great keywords in search engines. Searches when looking for a home builder may enter "home builders in houston". You would have all 3 main keywords for your website.

Brainstorm & Explore Your Uniqueness Over Whiskey

Ask yourself what is unique about you, what you do, how you do it differently from the others. Write that down and pull out words that are uniquely fitting to you, your business and what you offer that the others do not. Play around with the words, say them out loud and absolutely ask your family and friends their opinion. Everyone will have their own thoughts and usually provide more inspiration.

I highly recommend bringing this topic over a BBQ with good whiskey or beer and good tunes playing. Music, people and food inspire me indeed! At the very least you'll come out with good feedback, encouragement, a full belly and a good buzz.

Full Circle Of All Things To Consider

Ok so here's the bullet points of what we've covered about selecting the right business name and domain name.

  1. Take your time & do your research. This is your name, your brand, it's important

  2. Write down words that best describe your personality, your services or products, what makes them unique, words you like that have meaning to you, include the area you serve if you are local (great for domain seo).

  3. Play around with those words mixing them up with each other.

  4. Say them outloud to yourself over and over, write it down and see how it sounds to you.

  5. Invite your friends and/or family over for a BBQ with your favorite beverage and toss your ideas at them. See what comes up, don't be swayed always go with your gut and what ultimately feels right to you.

  6. Keep it simple, easy to remember, fun, unique and remember you don't want to have a ridiculously long email, people will hate you!

  7. Most importantly...... have fun!

I mean hey our name is Whiskey Owl Web Design Studio and our domain is www, see what we did there? The Whiskey gets them every time :)

It's an awesome ice breaker with everyone I connect with, it sparks joy and I love that. Life is too short to be too serious, work too hard and not have any fun.

If you need some guidance on domain names for your new website, hit us up at We offer a free domain for the 1st year + a free premium business plan for your new wix website, when you hire us to design it.

Whiskey Owl Web Design Studio is located in sunny Houston Texas. We love working with businesses of all sizes. Startups to larger local businesses, we are a one stop shop that treats your business as if it were our own.

We have found the WIX web design platform to be the best for small to large businesses. Our website designs are all optimized with foundation seo and we offer affordable seo bundles for any budget. Your website is an asset and an investment, it should be maintained monthly with fresh content, insights and traffic analized, technical updates to keep quality performance. With this in mind we also offer monthly website management that allows us to handle all things for your website needs.

Check out our seo bundles and website management plans.

We also offer discounts to veterans, female and texas local business owners. When you have a website designed by us we will customize an seo and website management plan to fit your budget and get you the results you need. Contact us today and lets talk about your project.


Toni & The Whiskey Owl Team

We Transform Brands Into Beautifully Designed + Optimized Websites That Get Real Results

We’re a Professional Website Design Studio In Sunny Houston, Texas

Your Brand. Your Design. Your Success!

All The Online Marketing + Design Services Your Business Needs - Under One Roof

Offering You The Perfect Marriage of Cutting-Edge Professional Web Designs + Strategic Digital Marketing Plans

We don’t just design pretty websites. We create websites that look amazing and are also fully optimized to get you more free online traffic, more incoming leads, and more profitable sales.

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